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Pricing Products

 

A 3 week LIVE online course designed to help you price your products confidently!

 

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So you’ve started your business and you’re not making enough money… We hear you.

The first years of trading in a product based business are by far the hardest.

You feel like you’re working 24/7 and not being financially rewarded for the effort

You’re struggling to price your products for wholesale and feel confident there will be money left in the bank at the end of the month…

Are you ready to make more profit?

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Does this sound familiar...

You want to grow your business but you don't know how. 
You're thinking...

 

βœ”οΈ I've got lots of ideas, but don't know the right direction I should take
βœ”οΈ I want to grow my business, but I just don't actually know how

βœ”οΈ I know I should understand my financials, but I don't

βœ”οΈ Other people make it look easy, what am I doing wrong?

βœ”οΈ Why do I always have cashflow problems?

βœ”οΈ I have amazing products but I don’t know if my pricing is right

βœ”οΈ I wonder if wholesale is right for me

βœ”οΈ I'm doing everything on my own, I wish I had someone to talk to 

 

Suzanne Hoyne

We created the Profitable Products course because we see so many people with great products, but they don't know how to 'grow a business'. 


With the Profitable Products course, we provide the direction and confidence to take your business to the next level.  


βœ“ Are you unsure of what your price points should be?

βœ“ Do you struggle to put together a great achievable plan for the future?

βœ“ Do you want to improve your pricing so that you can sell wholesale?

βœ“ Are you wanting to distribute overseas?

βœ“ Do you wonder if your branding and marketing are working?

IF THAT SOUNDS ABOUT RIGHT, THEN KEEP ON READING

You know things need to change...

I'm stressed about cash flow and feeling so unsure about the future. 

I'm not earning enough money for the amount of hours I'm putting in.

I'm working all the time and not getting time with my family. 

When you know the fundamentals, you can confidently go after your sales goal, knowing the profit you'll make

  1.  Numbers don’t lie

  2. All products have a product life cycle

  3. Pricing and margins are critical

IT DOESN'T HAVE TO BE THAT WAY.

Imagine how it would feel to...

Have a 7 figure product based business with healthy profits and not stressing about cash flow.

Know you had a  buffer in the bank so you could weather any storm that comes your way. 

Actually have time off to spend with your family. The whole reason you started your business.

Introducing 

Profitable Products

LIVE ZOOM EVERY WEEK FOR 12 WEEKS

The course to empower you with the knowledge to identify key drivers to make better decisions in your business, give you your time back, and provide you with the systems to GROW your profit. 

All sessions are recorded so that you can catch up or watch back later.

Learn how to grow your business with the right process for your Products that can help you achieve your business goals

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Suzanne Hoyne

SPEND YOUR LIMITED TIME
DOING THE THINGS
THAT BRING YOU
THE BIGGEST RESULTS

What others are saying

When I started with Suzanne 9 months ago, I had a good business making regular sales. But I was getting overwhelmed. I was doing it all and honestly was winging the whole thing. I was heavily relying on one marketing channel with no real idea of how profitable the business was. Suzanne has been a wealth of knowledge during these past 9 months and has been able to assist with everything from marketing, profitability, scaling, understanding our numbers, and always there when I was questioning myself. Suzanne is truly invested in my business success and has been a great investment in my business and also my personal journey. I would 1000% recommend working with her. 

Ann - Amaia Lashes

I started working with Suzanne in September of 2020. We’d just experienced a second COVID-19 lockdown in New Zealand and I wanted help with moving my business out of the ‘holding pattern’ we were in. She came highly recommended by another NZ small business I admired and upon meeting over zoom I was impressed with both her experience and straight forward approach. We’ve been working together ever since and it’s a relationship I value greatly.

Suzanne has been instrumental in not only guiding my business forward but also in getting us back onto a path of growth.

Biddie - Tuesday Label

Ready to make a real profit?

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LET'S DIG INTO THE DETAILS

Here's how it works...

LIVE ZOOM EVERY WEEK FOR 12 WEEKS 

You won't be left to go it alone!
This is done in LIVE virtual lessons, taught by Suzanne in small groups of ten business owners giving you a unique opportunity to ask questions as we're going and ensure you're getting the most
highly impactful intimate experience. 

Module 1

βœ”οΈ The essential elements for a successful product based business

Module 2

βœ”οΈ Branding 

βœ”οΈ Position in the market

βœ”οΈ Competitor analysis

Module 3


βœ”οΈ P&L Financial planning

βœ”οΈ 1 - 5 year plans

βœ”οΈ Monthly plans

Module 4

βœ”οΈ Pricing

βœ”οΈ Margins

βœ”οΈ Retail, wholesale & distribution

βœ”οΈ Overseas opportunities

Module 5

βœ”οΈ Forecasting 

βœ”οΈ Cashflow

Module 6

βœ”οΈ Do you have too many SKU's?

βœ”οΈ Where does your profit come from?

βœ”οΈ Sales analysis to spotlight your best sellers

 

Module 7

βœ”οΈ Website essentials

βœ”οΈ Analytics

βœ”οΈ Photos

Module 8

βœ”οΈ Social media

βœ”οΈ Content plan

βœ”οΈ Influencers & collabs

Module 9

βœ”οΈ Abandoned cart emails

βœ”οΈ Welcome & automated emails

βœ”οΈ Newsletters & announcements

Module 10

βœ”οΈ Sales opportunities

βœ”οΈ Who to approach

βœ”οΈ How to approach

Module 11

βœ”οΈ Question and answer time!

Module 12

βœ”οΈ 12 month financial business plan

βœ”οΈ 3 month marketing plan

Ready to change your life & business?

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What others are saying

Suzanne is a gift from the business heavens! Suzanne gets straight to the point with clear and concise action steps to help get your business running efficiently and profitably. Suzanne is always happy to go above and beyond for her clients and shares all her big business wisdom in easy to understand ways. She has given my brand a clear direction and formula for achieving our financial goals from now and into the next 3 years. I feel supported, seen, heard and valued by Suzanne. Five stars from me. 

Emily - Isle of Summer

I have been working with Suzanne for 6 months now and I can honestly say that she has transformed my business. She has such a great mind for numbers and that has given me the confidence to make decisions and grow my business. Suzanne is constantly giving me inspiration and sharing ideas. I feel like she always has my back and I couldn’t recommend her more highly.

Bridget Carmady - Clemence Organics

HI, I’M SUZANNE.

If you’re reading this, I already know you love your business.


I’m Suzanne and I have over 30 years experience in building businesses. For 20 Years I worked in Australia’s best corporate businesses like Adidas, Country Road, Sleepmaker, Sheridan and bonds. It was during this time that I learnt how to run a branded product based business. I worked my way up from being in Finance, to CFO of those businesses, where I then became known as the ‘Fix It’ person. I would go into a business that was underperforming, fix it, and then leave when it became super profitable. 

I thought I could take all of that knowledge and the skills that I had learnt in large companies to run a small business, thinking it would be a lot easier. What I discovered was that small business was actually a lot harder because you’re the only person in it.

For the last 12 years, we’ve been running Sol Breads  and we’ve turned it into a multiple eight figure business, and the best part is I now only work 3hrs pw in it.

We know that the marketing side of things is sexy and is totally vital to your business. But we want to make sure that you're in business continues to be financially healthy year after year.

NO LONG LOCK IN CONTRACTS

You've got the freedom and flexibility.

It's super simple - I want to get such a great result for you and am so confident that Profitable Products can help you that I have a full money back guarantee.

If at anytime within 30 days of your course purchase you don't feel like you're getting massive value, you can get your money back. 

STILL HERE?

Good, because there's something I need to tell you.

This is not an online course - it's an experience.

Join the group with other highly ambitious business owners making an impact in the world.

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What's important in your business?

 

We know that the marketing side is sexy, and yes, it’s so vital. But let’s face it, you don’t want to be a failure statistic. From decades of experience in business, I know the things that actually make a difference to your bottom line and money that actually ends up in your bank account. 

There’s no use on showing up on instagram every day and selling more volume if you’re not making enough money from your products. 

I had a client who was selling $1 million a year in her business and losing $200,000 because she didn’t have control of her financials and stock. I want to save you from that! 

There’s a saying “Revenue is for vanity, profit is for sanity”, that’s what Profitable Products is all about. 

 

I’m thinking you have fantastic products & you know your ideal customer. So often, I see companies go down because they grow too big too fast and add costs without realising it. Like my client above, there was the excess stock levels, the beautiful new warehouse, the staff… when it’s not carefully and strategically managed, you’ll fall short. 

The things you think are the only things that matter:


βœ”οΈ High sales

βœ”οΈ A gorgeous warehouse

βœ”οΈ Lots of instagram followers 

βœ”οΈ An office full of staff

βœ”οΈ Spending all your time on social media

The things that also matter, that will supercharge your results:


βœ”οΈ Profit 

βœ”οΈ Margins to sell to wholesale

βœ”οΈ Market positioning 

βœ”οΈ Stock forecasting

βœ”οΈ Oh, did I mention, profit? 

Now it's time to get the results from the effort you've put in.

Do I Qualify?

Who it's for


βœ”οΈ You're passionate about your product based business and willing to do the work 

βœ”οΈ You've been in business for at least 6 months & want to speed up your success

βœ”οΈ You've got a 'solutions focused' attitude and are open to new ideas

 

Who it's NOT for

 

❌ You aren't open to learning new things 

❌ You only want to focus on the marketing side of the business

❌ Start-ups

❌ Service based businesses

EASY CASH FLOW

$399

x 6 monthly payments

  • 12 Weeks of LIVE Zooms
  • 6 Months access to all content
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PAY IN FULL & SAVE

$1997

Best Value

  • 12 Weeks of LIVE Zooms
  • 6 Months access to all content
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1:1 COACHING ADD ON

$2997

Program + 2 Private coaching sessions

  • 12 Weeks of LIVE Zooms
  • 6 Months access to all content
  • 2 x 2hr Private 1:1 Coaching sessions
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HAVE A QUESTION?

Frequently Asked Questions

Here are some common ones that people ask before joining

Go from stress about cash flow to having a healthy buffer in the bank. 

It doesn’t have to be that hard… imagine how it would feel to

be able to predict how much money you’ve got coming into the business. 

If you want to be crystal clear on what to do next, let's start working together. 

JOIN THE WAITLIST

What others are saying

Chris Tran - Plane Paper

Business Mentor delivers 646% profit

In the past 8 months, my profit has increased 646% and the plan for this current financial year will increase profits a further 45%!

We have gone from being a self-employed consultant to a business employing people and offering multiple products and services.

Examples of what has Suzanne done to propel my business to the next level?

1.  Teaching me the value of accounting PNL to drive my business to the next level.  This has made decision making and analysing business opportunities objective rather than emotional.

2.  Providing me with her vast knowledge of marketing insights to evolve my products and learn better ways to interact with clients.

3.  Keeping me focussed and balanced by developing a way of doing business that enables me to prioritise my family, my personal goals and realise my business goals.  I have had amazing and sustainable growth without running myself into the ground. 

Her business world and corporate world achievements speak for themselves, but to have such an inspiring and successful business mentor in my life gives me supreme confidence.   Dare to dream because she will ensure you achieve it... and more.  

 

Suzanne Horton - muk mat

Since working with Suzanne I understand my business so much more.  She has helped me identify the areas to change and focus on, to significantly increase profitability, whilst decreasing my working hours.    I now feel confident in my decisions and future plans.  Working solo, as a small business owner, it has been incredibly helpful to have Suzanne’s knowledge and experience and I no longer feel I am doing this alone.   She is not only a wealth of knowledge, but also an absolute delight to work with.

 

Lee - Gather & Harvest

Suzanne has been a major asset for my small business and has really helped me to clarify where I want to take my business.  She is a wiz at financial planning and has help me to better understand my pricing, P&L’s and how to set financial goals, so I can move my business to the next level.   Suzanne’s caring and supporting nature and her knowledge and experience of big and small business is an incredible asset for myself and my business.  I would highly recommend Suzanne to any small business owner who wants to better understand their products based business and how to take it to the next level.  

 

Marnie Faulkner - Hale the Kale

I sourced out Suzanne after listening to her on the Owners Collective podcast where I resonated with her insightful interview on her own business journey. She is extremely knowledgeable in all areas of business and constantly provides with me amazing advice, ideas and mentorship. She is a fantastic mentor to have when I am hit with the rollercoaster of small business problems and will always come up with a reasonable solution with an attractive outcome. Suzanne is always holding me accountable which I think is needed when you are your own boss as it is easy to get side tracked and procrastinate. Because of Suzanne, I am actually starting to like numbers (definitely NOT a numbers person) and I now hold the confidence to build my business to a large scale, with her invaluable expertise and help along my business journey.

 

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Is it time we worked together to take your business to the next level? To find out, please get in touch with me to talk about your business today.

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